We seem to be living in an era of food-content-overload, mansplanations (affectionate ones) about how to prepare avocado litter our daily content retrieval. TV shows make your mouth water and #foodporn keeps your food focus thoughtful; home cooking sells. Or at least, the idea behind it. But it would appear that millennials order and eat out far more often than preparing food at home.
Recent research found that 40,000 millennials across 10 different countries worldwide don’t have the drive to cook for themselves at home. A pretty significant 85% of the generation born between 1981 and 2000, (85%) prefer to either go to a restaurant or have food delivered than to spend their free time in the kitchen.
Lack of concentration
We’re all so distracted with multiple things all the time, especially given the contribution of the ‘second screen’: we’re distracted from screen one by screen two – our iPhone’s can sometimes feel like a blessing so much as a curse. The habit of distraction has actually had such a momentous impact that the NBA is considering shortening the duration of basketball games so as to maintain watchers who have difficulty focusing on a whole match!
Lack of culinary skill
Many millennials might be experts at programming and other ridiculously complex missions, but it’s fairly common to have never learnt how to take care of a basil plant – they always die and it’s always emotional.
Our generation is undoubtedly ambitious – we have preferences and we have a strong idea of what we need; but they probably don’t know how to prepare. Generations before ours might have been more knowledgeable overall due to the education in home cooking – often directed towards woman. Many more women have been working throughout the last few decades than previously, meaning that fewer of their descendants would have been taught home skills, with both parents often working. In addition, it’s fairly common for 18 to 34 year olds to continue living with their parents, with a third of the age bracket (U.S. figure) sitting down for dinner with parents each evening.
Lack of time
To put it frankly, millennials are highly trained and poorly paid. With a student loan to pay off, a world to explore, fun to be had on the weekends, young people are putting the work in and enjoying themselves. Who can blame them for getting home without a huge urge to spend more time cooking?